Anna's Anecdotes

 Happy Dead Week! I can't believe finals week is next week already and that junior year is almost over. At the beginning of the semester and the beginning of this class, the weekly blogging assignments seemed so daunting and I was so nervous about them! And after 15 weeks, I can say that it wasn't as bad as I thought and it is definitely much easier to write now than it was in the beginning. I was really afraid of what others would think of my blogs and what I had to say but I have noticed a lot of growth in myself over the semester and I'm thinking that writing the blogs (as annoying as they were at times) played a small part! That was kind of sappy, but I tend to get like that at the end of the semester haha! Anyways, for the regularly scheduled track update: this weekend we were at Ashland University for their alumni meet. There were 34 girls pole vaulting, and I was in a four-way tie for seventh place jumping 3.58 meters which is 11'9" for those of you that pre

 Fellow bloggers, we have reached the last chapter of the semester! Chapter 14 discusses employee advocacy. In the last chapter, we talked about using influencers as advocates for your brand. What most companies are forgetting is that their employees are just as able to reach a large audience as a paid influencer is. The average adult Facebook user has about 340 friends, and younger generations have an average of 500 friends. A company with 50 employee advocates has the ability to reach nearly 17,000 people on Facebook alone.  Organic reach on social media is declining every day, utilizing a company's own employees to advocate for their brand is a cost-effective solution for brands to extend their reach. Hiring an influencer is a great way to increase brand awareness, but friends and family of employee advocates are more willing to purchase when they are encouraged by someone they trust. This solution is effective no matter the size of the company, it has been shown that mom-and-po