Essentials of Social Media Marketing: Chapter 7

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 This week's chapter is about marketing with Snapchat. 


Snapchat is the perfect outlet for businesses looking to market towards younger age groups. Marketing with Snapchat is more successful with quick, funny, in-the-moment pictures and videos. It's recommended to keep posts under 2 minutes unless covering an event or storytelling. The best way to tell a story or market a product on Snapchat is to post multiple snaps back to back building anticipation. 

Holding contests on the app is another way that has been successful in reaching more users. It has also been proven that sixty percent of college students on the app are more likely to purchase a product they saw if they were also given a coupon or incentive. Finally, hiring influencers is another great way to attract followers and increase awareness.

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