Essentials of Social Media Marketing: Chapter 8

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This week's chapter talks about Pinterest, which was founded in 2009 by a group of college kids. They created Pinterest because they wanted a social media outlet where people could show and save collections of things that they are interested in. After many test runs, Pinterest was launched in March of 2010.


Pinterest is best described as a visual pinboard-style social sharing network. People can represent ideas as pins with a visually appealing image or video and attach a description as well as a link back to an original online source. Pinterest allows users to save and categorize pins they create or discover onto different boards. At first, Pinterest saw slow growth with only a few thousand users within months of being launched. However, the platform grew to become one of the top 10 largest social networking sites by 2011. Today they have 459 million monthly users and over 240 billion pins. 

Naturally, as Pinterest grew, they made some changes so that business accounts can add more information to their pins. These pins with additional information are called Rich Pins and there are several different types, such as product, recipe, article, app, carousel, buyable, and shop the look pins. 

Some of the different types of Rich Pins are rather simple, the product pins just include pricing information, the app pins show an install button, and the article pin is a more visible link to the online source. The most interesting Rich Pin is the shop the look option. This feature scans the photo posted to the pin for clothes and home decor items and pulls up the exact product on the website its from. 

Pinterest is a great way for brands to get their name out there and increase their web traffic. 


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